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Create a return policy and use it as a marketing strategy

A great return policy can act as a free marketing tool and invite potential customers to your online store. How is this possible you may ask? At least two-thirds of online shoppers go through a store’s return policy before going ahead to make a decision to purchase. A customer-centric return policy will therefore directly attract customers to your store.

As we shall see, a return policy can make or break your business (especially for new businesses). Here are some of the ways you can make your return policy act as a marketing too

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Structuring your return policy – an essential guide

Formalizing your return policy ensures that all customer returns are dealt with in an even manner. It’s efficient and less expensive when compared to dealing with requests on a case-by-case basis.

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