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Managing eCommerce returns during the COVID pandemic

The COVID pandemic has strangely held unprecedented implications on eCommerce. To this end, stores with an online presence have performed better compared to their peers that are limited to a physical location. Based on a report made by Adobe, it could have at least taken 4 to 6 years to get to the levels of growth eCommerce witnessed as of May 2020. The surge in sales that was experienced as a result of COVID-19 is only observed during the holiday season. Adobe suggests that the BOPIS (buy online, pick up in-store) and high online purchasing trends may be the new norm even after the pandemic.

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